A 6,300 sqm cultural-industry flagship in Casablanca, built by the team that proved the model in Abu Dhabi. All figures in this document are provisional and are presented on the basis that final allocations will be co-developed with Ministry input on applicable frameworks.
Before we present the Moroccan project: a brief on Pixoul's existing operation. The Pixoul flagship in Abu Dhabi has been running for multiple years — the same three-pillar model we are proposing to transplant, proven with real students, real revenue, and real institutional partnerships.
The team that built the Pixoul UAE flagship is the same team building the Moroccan one. The curriculum, the operating systems, and the institutional playbooks all already exist and are already producing results. The Moroccan project inherits a pre-validated operating model — which materially reduces execution risk relative to a greenfield venue.
This is the single most important fact in this submission, and it underpins every commitment that follows.
This submission is not asking the Ministry to fund a vision. It is asking the Ministry to recognize an alignment already structurally present in the project's design. The paired stack below shows, priority by priority, what the Kingdom of Morocco has declared — and what Pixoul Morocco delivers against each.
A 6,300 sqm flagship organized under three operating pillars, with a dedicated Moroccan heritage museum integrated inside the entertainment pillar as the cultural-alignment anchor of the site. Each pillar maps directly to a published Ministry priority — and the museum is the operational answer to the MYCC mandate articulated in Section 02.
Arcade, VR, EVA free-roam, racing & flight simulators, kids soft play, and the dedicated interactive gaming museum. The cultural-industry public face, and the primary driver of family and weekend footfall.
100 accredited courses across technology, creative, STEM, entrepreneurship, and Morocco-priority sectors. Dedicated corporate training stream. OFPPT-aligned. Replicates the UAE flagship's school-partnership model.
800-pax atrium, esports arena, tournament infrastructure, conferences, brand activations, Morocco Gaming Expo host site, and startup incubation space — available for Ministry-directed programming.
Under the three operating pillars sit seven distinct revenue streams. This is the structural redundancy that makes Pixoul Morocco commercially defensible — if one pillar softens, the others carry the venue. Each can be scaled up or dialed back based on operating performance and Ministry priorities.
Arcade, VR pods, EVA free-roam, racing & flight simulators, museum ticketing, kids zone, redemption.
Regular courses, diplomas, corporate training, summer camps, school partnerships. OFPPT- and Ministry-accredited pathways.
800-pax atrium · corporate events · conferences · brand activations · Morocco Gaming Expo host · private functions.
PC café (60 seats), tournament arena, online tournaments, esports academy & coaching, FRMJE partner venue proposal.
Premium rooftop destination — operated as a sub-tenant or franchise. Separate commercial structure, contributes to tourism, visitor spend, and venue vitality.
Ground-floor sports bar · candy & retail shop · retail subleasing (3 units, ~80 m²) · sponsorship & brand revenue streams.
Annual membership program for families, students, and corporate clients. Recurring revenue layer sitting across all other streams.
The economic ledger, presented in the three-tier format used in standard Moroccan regional investment impact assessments: direct jobs inside the venue, indirect jobs across the supply chain, and induced jobs generated by employee and visitor spending in the surrounding Casablanca neighborhood.
Employment and activity generated inside the Pixoul Morocco flagship itself. Teachers, technicians, producers, esports staff, operations, hospitality — all locally hired.
Employment supporting Pixoul operations through maintenance contractors, cleaning, security, logistics, IT vendors, local equipment suppliers, and freelance creators.
Downstream employment generated by Pixoul employee and visitor spending in surrounding F&B, retail, transport, and hospitality businesses in Casablanca.
Round 1 raise of approximately [$6.5M], split between capital expenditure (physical build and equipment) and working capital (operating runway through revenue maturity). Indicative split. Final allocation to be confirmed with Ministry guidance on which incentive categories apply.
Shell build-out across 6,300 sqm · three-zone layout · acoustic treatment · finishes · MEP systems.
Arcade cabinets, VR pods, EVA free-roam, racing & flight simulators, redemption systems. Phase 1 + Phase 2.
PC café hardware, esports broadcast gear, ticketing & POS, museum management system, venue-wide networking.
Five tech labs (robotics, AI, electronics, digital arts, coding), interactive museum exhibits, AR displays, teaching kits.
Furniture across academy & event spaces, rooftop fit-out, sports bar & candy shop fit-out, signage.
Import logistics for specialized equipment · customs duties · installation & commissioning · contingency reserve.
Abbreviated P&L for Ministry review. Full 8-year model and pillar-by-pillar detail available in the supporting financial annex. All figures indicative — final model to be co-developed with Ministry input on applicable incentive frameworks.
| Line item | Yr 1 (55%) | Yr 2 (80%) | Yr 3 (100%) | Yr 4 (110%) | Yr 5 (120%) |
|---|---|---|---|---|---|
| Revenue · all pillars | [$4.56M] | [$6.63M] | [$8.29M] | [$9.11M] | [$9.94M] |
| — Gaming & Museum | [$951K] | [$1.38M] | [$1.73M] | [$1.90M] | [$2.08M] |
| — Rooftop | [$2.47M] | [$3.60M] | [$4.50M] | [$4.95M] | [$5.39M] |
| — Academy | [$249K] | [$362K] | [$453K] | [$498K] | [$543K] |
| — Events | [$285K] | [$414K] | [$518K] | [$570K] | [$622K] |
| — Esports | [$315K] | [$458K] | [$572K] | [$630K] | [$687K] |
| — F&B + Retail + Sponsors | [$284K] | [$414K] | [$517K] | [$569K] | [$620K] |
| Direct costs · all pillars | [-$1.32M] | [-$1.92M] | [-$2.40M] | [-$2.64M] | [-$2.88M] |
| Gross profit | [$3.24M] | [$4.71M] | [$5.89M] | [$6.48M] | [$7.06M] |
| Shared OpEx (overhead) | [-$1.67M] | [-$2.57M] | [-$2.75M] | [-$2.87M] | [-$3.00M] |
| EBITDA | [$2.89M] | [$4.06M] | [$5.54M] | [$6.24M] | [$6.95M] |
| Depreciation (est.) | [-$1.08M] | [-$1.08M] | [-$1.08M] | [-$1.08M] | [-$1.08M] |
| EBIT · pre-tax profit | [$1.81M] | [$2.97M] | [$4.45M] | [$5.16M] | [$5.86M] |
| Corporate tax (IS 26%) · pre-incentives | [-$470K] | [-$770K] | [-$1.16M] | [-$1.34M] | [-$1.52M] |
| Net profit · after tax | [$1.34M] | [$2.20M] | [$3.29M] | [$3.82M] | [$4.34M] |
A Ministry evaluating a capex-heavy investment needs to see specific equipment, specific vendors, and specific procurement logic. Below: 12 priority procurement items across categories. Full 80+ line-item list available on expand.
The full procurement list contains 80+ line items across 9 categories:
• Arcade & Gaming (~20 items) — ticket redemption, skill games (crane, claw, pusher), shooting & racing cabs, rhythm & dance games, redemption prize counter, digital token kiosk, merchandising.
• Simulators & VR (~10 items) — EVA VR free-roam, racing sims, flight sims, seated VR pods, motion platforms.
• Kids Zone (~8 items) — soft-play structure, mini arcade games, interactive floor, toddler-safe consoles.
• Esports & PC Café (~12 items) — 60-seat PC installation, broadcast studio, tournament arena fit-out, streaming infrastructure.
• Academy Labs (~15 items) — robotics kits, AI/ML workstations, electronics benches, digital-arts kits, coding curriculum hardware, Boston Dynamics Spot (Y2), Phenom SEM (Y2).
• Museum Exhibits & AV (~8 items) — interactive displays, AR exhibits, physical artefacts, touchscreens, museum management & ticketing software.
• F&B Fit-out (~10 items) — ground-floor sports bar, candy shop fit, kitchen equipment.
• Rooftop (~8 items) — bar build, lounge furniture, restaurant fit.
• Venue Infrastructure & IT (~10 items) — networking, security, POS, ticketing, venue management software.
Named vendors already identified include: Andamiro, UNIS, Raw Thrills, Sega, Namco, EVA VR, Next Level Racing, Honeycomb Aeronautical, Meta, Lumo Play, Boston Dynamics, Phenom, and local Moroccan suppliers for fit-out, F&B, and installation services.
Procurement notes. Shipping & customs budgeted separately at [~$300–500K]. All software licenses renewed annually from operating budget (not capex after Year 1). Phase 2 equipment — museum, Spot robotics, advanced lab gear — triggered by Year-2 revenue performance.
The full line-item table, with vendor names, unit costs, quantities, and lead times, is included in the supporting financial annex available to the Ministry on request.
The Academy is the pillar with the clearest direct alignment to the Ministry's mandate. Below: the Morocco Priority course set — 12 programs explicitly designed to align with the Kingdom's sectoral strategies, Ministry accreditation, and OFPPT co-financing pathways.
Category breakdown · 100 courses total:
• Morocco Economy (19★) — priority programs aligned to Kingdom sectoral strategies.
• Core Tech (25+) — coding, AI, cybersecurity, cloud, data, systems engineering.
• Creative (15+) — digital art, animation, video production, music tech, game design.
• STEM (12+) — robotics, electronics, science labs, engineering fundamentals.
• Entrepreneurship (8+) — startup fundamentals, Moroccan business context, pitch & funding.
• Niche Emerging (10+) — blockchain, AR/VR, space tech, bioinformatics.
• Languages (5+) — Arabic, French, English, technical Mandarin, translation tech.
• Corporate (20+) — B2B training across digital transformation, leadership, productivity.
• Kids (15+) — age-appropriate programming for 6–14 year olds across all streams.
Accreditation path. Ministry of Youth, Culture & Communication for creative-industry-facing courses; OFPPT and Ministry of Education for vocational and academic diplomas; industry-body certifications for corporate programs.
Forsa & Awrach eligibility. Each priority course is designed to map to national qualifications framework levels and integrates with Morocco's Forsa and Awrach employment programs — making the Academy directly fundable through existing state training mechanisms.
The full catalog — with weekly breakdowns, learning objectives, assessment structures, and accreditation mappings — is included in the Curriculum Defense Pack available to the Ministry on request.
Twenty-four-month roadmap from incentives approval to full operating state. The milestones highlighted in gold are proposed as verification triggers for any phased incentive disbursement — the state only releases value as Pixoul delivers observable, measurable progress.
A Ministry evaluating incentives is right to ask: what if this fails? Below are the eight most material risks associated with the project, each paired with the mitigation Pixoul has already built into the plan. The list is not exhaustive — it is the set of questions a prudent institutional evaluator would ask first.
This is a menu, not a demand. Pixoul is not claiming eligibility for any specific framework — that determination is the Ministry's. What follows are the eight categories of support that would most meaningfully de-risk the project and accelerate its economic impact. The Ministry's guidance on which frameworks apply will shape the final ask.
Every incentive is a two-sided trade. Below is the Pixoul-Morocco trade, presented as a ledger. On the left: what the Ministry grants. On the right: what Pixoul commits to deliver to the Kingdom in return. The figures are indicative — to be co-developed with Ministry input on which frameworks apply.
Every number, ratio, and request in this document is provisional. The model is designed to be rebuilt around whichever incentive frameworks the Ministry determines apply.
If the Ministry prefers a smaller initial scope — Pillar 01 and Pillar 02 only, with Pillar 03 phased — the numbers re-work to that shape, and so does the ask.
If the Ministry prefers a larger initial scope — with public co-investment enabling a second venue in Rabat or Tangier in Year 2 — the numbers re-work to that shape, and so does the ask.
If the Ministry prefers a different emphasis — more academy and less entertainment, more museum and less esports, more Morocco-priority courses and fewer general-tech — the curriculum, capex, and operating model are all explicitly designed to be re-balanced.
What the Ministry is receiving in this submission is an operator with a working model, a validated team, and a willingness to shape the project around the Kingdom's priorities. Not a fixed proposal.
Pixoul invites Ministry counter-proposal on any element of this document. What follows in the Supporting Documentation section is how the Ministry can request deeper dives into any line item before making a determination.
This submission is an executive-level document. Every claim, number, and commitment in it is backed by a substantially more detailed supporting document. Below: the three reference packs available to the Ministry on request, at any point in the review process.
In addition to the three reference packs, Pixoul is able to arrange at the Ministry's convenience:
Founder briefing. A private session with Toufic Assaf, Founder & Director, covering any element of the submission in detail. Can be in-person in Rabat or Casablanca, or by video.
UAE flagship site visit. Ministry delegation travel to the Pixoul Abu Dhabi flagship to see the operating model live — students in class, visitors in the entertainment floor, and the full operating team in place. Travel logistics handled by Pixoul.
Architectural walkthrough. Sandy [Surname], the project architect, is available to walk Ministry staff through the 6,300 sqm Casablanca floor plans, elevation drawings, and build-out schedule in detail.
Moroccan counsel briefing. Pixoul's Moroccan legal counsel (through the Rabat office of Zeineb [Surname] and Alex [Surname]) is available to discuss entity structure, licensing, and compliance frameworks with Ministry legal staff.
A proposal prepared for the Ministry of Youth, Culture & Communication of the Kingdom of Morocco. All figures provisional — to be finalized jointly with Ministry input on applicable frameworks. The next step is whichever one best serves the Ministry's review timetable.