Morocco's national summit on AI, creativity and the future of work. Two public days plus an invite-only VIP Night 0. Attendees don't just watch — they build, ship and commit before they leave the room.
The Medina Lab Summit is Morocco's answer to TED, Davos and Tony Robbins — compressed into two days that are equal parts inspiration, skill-building and ritual commitment. Every session has an output. Every attendee leaves with something they built or something they committed to.
Fees are estimates requiring bureau RFP validation. Mission-rate and Royal Patronage framing expected to reduce public quotes by 30–50%.
Two mechanics that ensure every attendee leaves with something tangible — a product they built, and a commitment they sealed. Designed to make the Summit unforgettable and unrepeatable anywhere else.
| REVENUE | |
| Title Sponsorship (2 × $500K) | $1,000,000 |
| Associate Sponsorships (6 × $150K) | $900,000 |
| Public Tickets (15,000 × $200) | $3,000,000 |
| VIP / Night 0 (500 × $1,500) | $750,000 |
| Build Track Entry (150 × $500) | $75,000 |
| TOTAL REVENUE | $5,725,000 |
| COSTS | |
| Speaker Fees (full-rate provision) | $1,500,000 |
| Venue, Production & AV | $1,200,000 |
| Marketing & Media | $600,000 |
| Operations, Security, Logistics | $450,000 |
| Build Track Infrastructure | $180,000 |
| Pledge of the Atlas Materials | $80,000 |
| Contingency (15%) | $602,000 |
| TOTAL COSTS | $4,612,000 |
| NET SURPLUS | $1,113,000 |
The Ministry of Culture and Communications is the natural co-presenting partner. These are the six specific roles reserved for government co-presentation — each one is a distinct value exchange, not a generic sponsorship.
Secure Ministry co-presentation, Maroc Cultures co-production, Title Sponsor 1. Confirm Gad Elmaleh and Mufti Menk.
Finalise venue (Palais des Congrès Casablanca or equivalent), AV partner, security and logistics contracts.
RFPs to will.i.am's team via i.am.angel Foundation, Mo Gawdat direct, Vusi Thembekwayo bureau. Mission-rate approach on all bookings.
Inwi and OCP as Title Sponsor targets. NVIDIA, Microsoft, Huawei for Build Track sponsorship. Associate packages to 6 additional corporates.
Public ticket sale opens. VIP Night 0 invitations issued personally. Build Track applications open — 150 places, merit-based.
Night 0, Day 1, Day 2. Press, broadcast, Pledge of the Atlas sealed on stage. Full media package delivered.
Press pack, highlight reel, parchment preparation for 2027 return. Summit 2027 dates announced on stage at close of Day 2.
For partnership, sponsorship or government co-presentation enquiries.
Toufic Assaf · Founder, The Medina Lab · Casablanca Finance City, Morocco · themedinalab.com