Partner One-Pager

The master document to adapt and send to every brand's channel/reseller team.

10,000+
Students Trained
150K+
Visitors (Abu Dhabi)
$7M+
Annual Revenue
100+
School Partners

We are building The Medina Lab, a 6,300m² flagship technology and education facility in Casablanca Finance City, as the live proof-of-concept for Nexa Maroc — an institutional lab reseller and deployment company for Morocco, Africa, and MENA. Through The Medina Lab and its academy we design, supply, and deploy complete turnkey labs — AI, robotics, XR, fabrication, esports, cybersecurity, sciences, and media — then replicate these solutions in schools, universities, government ministries, and innovation hubs across the region.

Our Proof of Concept

  • Pixoul Gaming & Learning Academy — Abu Dhabi: 4,500m², live, $7M+ annual revenue, 100+ school partnerships, 10,000+ students trained
  • The Medina Lab — Casablanca Finance City: 6,300m² flagship technology and education facility opening Q2 2027. The anchor reference for Morocco and Africa
  • 5 Government Agreements: Ministry of Education (LOI), Ministry of Culture (MOU), Ministry of Youth & Sports (LOI), SMIT (MOU), Culture & Communications (LOI)
  • Round 1 Raise: $9.08M underway at $18.55M post-money valuation — Strategy& (PwC) validated
  • FSI Gaming Sub-Program Eligibility confirmed — Morocco 2030 FIFA World Cup tailwind

What We Are Asking For

  • Authorized Reseller / VAR status for the Morocco market
  • Institutional / dealer pricing with minimum 25–35% margin over landed cost
  • Sales and marketing support: co-branded materials, product training, demo units
  • Deal registration protection for institutional accounts
  • Direct channel manager contact for enterprise / government project pricing
  • Territory exclusivity consideration (for brands where Morocco is underpenetrated)

What We Offer

  • Immediate pipeline: 5 signed government agreements, direct ministry access
  • Flagship reference installation at The Medina Lab (6,300m², CFC) — June 2027, designed as an Africa-facing demonstration hub
  • Institutional scale: we sell complete labs, not individual units
  • After-sales commitment: trained local team, 3-year SLAs standard
  • MENA expansion: Abu Dhabi operations confirm cross-border scale
Strategy& (PwC) validated financials
5 signed government agreements
$18.55M post-money valuation
Live Abu Dhabi operation — 150K+ visitors
Morocco 2030 FIFA World Cup mandate
Toufic Assaf — Founder, The Medina Lab & Pixoul Gaming & Learning Academy
The Medina Lab, Casablanca Finance City, Morocco | Pixoul, Abu Dhabi, UAE
Master Email Template

Adapt the variables for each brand. Keep it under 200 words — channel sales managers read hundreds of emails.

📧 Master Outreach Template
Subject: Reseller Partnership Inquiry — Nexa Maroc × [BRAND] — Morocco Market Dear [CHANNEL MANAGER NAME / Channel Sales Team], My name is Toufic Assaf. I am the founder of The Medina Lab (6,300m² technology and education flagship, Casablanca Finance City, opening Q2 2027) and Pixoul Gaming & Learning Academy (4,500m², Abu Dhabi — $7M+ annual revenue, 100+ school partnerships, 10,000+ students trained). I am building Nexa Maroc — a B2B institutional technology reseller targeting schools, universities, and government ministries in Morocco. We have 5 signed government agreements including the Ministry of Education, and a $9.08M Round 1 raise underway at $18.55M post-money (Strategy& / PwC validated). [BRAND] is a core component of our [SPECIFIC LAB TYPE] lab offering. We are deploying [NUMBER] [SPECIFIC LAB TYPE] labs in Year 1, with a [YEAR 1 ESTIMATED ORDER VALUE] estimated annual purchase volume. I would like to apply for authorized reseller / VAR status in Morocco and discuss institutional pricing. Would you be open to a 20-minute call this week? Toufic Assaf Founder — The Medina Lab & Pixoul [email] | [LinkedIn] | themedinalab.com
[BRAND][CHANNEL MANAGER NAME][SPECIFIC LAB TYPE][NUMBER][YEAR 1 ESTIMATED ORDER VALUE]
📱 WhatsApp / Short Version
Hi [NAME], I'm Toufic Assaf, founder of Pixoul (Abu Dhabi — $7M+ revenue, 100+ school partnerships) and The Medina Lab (Casablanca, opening 2027). I'm building Nexa Maroc — B2B institutional tech lab reseller targeting schools and government in Morocco. 5 government agreements signed. [BRAND] is central to our offer. I'd like to explore becoming an authorized reseller for Morocco. Is there a channel manager I can speak with?
📄 LinkedIn Connection Note
Hi [NAME] — I'm the founder of Pixoul Abu Dhabi ($7M+ revenue, 100+ school partnerships) and The Medina Lab (Casablanca, Q2 2027). I'm building Nexa Maroc, an institutional tech lab reseller, and [BRAND] is central to our offer. Exploring authorized reseller status for Morocco. Would love to connect.
Core Brands & Local Partners

Global brands and key local partners, ordered by pipeline impact, exclusivity potential, and speed to first purchase order.

#BrandCategoryPriorityEst. MarginExclusivityApply URL
1
🖥️
BenQ
Displays & Edu AV
Interactive displays, projectorsTier 125–35%HighBenQ Deal Reg ↗
2
🟢
NVIDIA
AI / GPU
DGX, H100, RTX, EducationTier 120–35%OpenNPN Portal ↗
3
🟡
LEGO Education
STEM / Robotics Edu
SPIKE Prime, Essential, BricQTier 125–35%Lebanon OpenReseller Page ↗
4
🏭
Bambu Lab
3D Printing
X1C, P1S, A1 — education 3D printersTier 120–30%HighPartner Form ↗
5
🖨️
Formlabs
Professional 3D Print
Form 4, Fuse 1+, dental/engineeringTier 125–35%HighReseller Page ↗
6
🤖
Universal Robots
Collaborative Robotics
UR3e, UR5e, UR10e cobotsTier 120–30%PossibleUR+ CSI ↗
7
🥽
Meta Quest Business
VR / XR Fleet
Quest 3, Quest 3S — fleet/EDUTier 115–25%OpenMeta for Work ↗
8
🧩
Makeblock
STEAM Robotics
mBot2, Codey Rocky, xTool laserTier 125–40%HighReseller Form ↗
9
🔵
Sphero
K-12 Robotics
BOLT+, indi, RVR+, littleBits, BlueprintTier 225–35%Highpartnerships@ ↗
10
🚁
DJI Enterprise
Drones / UAV
Matrice, Agras, Dock systemsTier 215–25%PossibleDJI Enterprise ↗
11
🔬
PASCO Scientific
Science Lab
STEM sensors, data loggers, physics labsTier 230–40%HighDistributors ↗
12
🎹
Native Instruments
Music Production
Komplete Kontrol, Maschine, educationTier 225–35%PossiblePartner Program ↗
13
📡
Cisco Networking Academy
Cybersecurity / Networking
NetAcad, switches, cybersecurity labsTier 220–30%OpenNetAcad Partner ↗
14
🖱️
Wacom Education
Creative / Digital Art
Intuos, Cintiq — design labTier 225–35%PossibleEDU Program ↗
15
🎮
Secretlab
Esports / Gaming Furniture
TITAN Evo, MAGNUS Pro — esports arenasTier 220–30%HighBulk Orders ↗
16
🌐
HP Education
Workstations / PCs
ProBook, ZBook, Chromebook EDU fleetTier 215–25%OpenHP Partner ↗
17
🧠
Arduino Education
Electronics / IoT
Oplà IoT Kit, Science Kit, engineeringTier 325–35%HighEDU Partner ↗
18
📷
Sony Professional
Photography / Media
Alpha series, FX cameras, media labsTier 315–25%OpenReseller ↗
19
🔩
Unitree Robotics
Advanced Robotics
G1, B2, H1 humanoid / quadrupedTier 325–35%HighDealer Program ↗
20
🥽
Varjo
Enterprise XR
XR-4 Focal — professional simulationTier 315–22%PossiblePartner Program ↗
21
🤝
RoboTalent (VEX Morocco)
Local STEM / VEX Robotics Partner
Exclusive VEX Robotics reseller and competition organizer in MoroccoTier 1Margin via co-delivered projects rather than hardware markupExclusive VEXContact RoboTalent ↗
22
🏆
LOOP for Science & Technology
FIRST LEGO League Morocco
Organizer of FLL, FTC and WRO competitions and national LEGO-based STEM programsTier 1Program fees and joint sponsorship, not classic reseller marginKey Competition PartnerLOOP4ST Website ↗
23
🟢
NVIDIA Local Resellers
GPU / AI Distribution (Morocco)
MicroIntégrale, Diskod, Ingram Micro North Africa — local channel for NVIDIA hardwareTier 2Distributor margins; negotiate project-based discountsMultipleFind NVIDIA Partners ↗
24
🖨️
Local 3D Printing Resellers
Bambu Lab & 3D Printing (Morocco)
TAGin3D, 3dware and others reselling Bambu Lab and 3D printing solutions in MoroccoTier 2Reseller margins on printers and materialsCity-BasedBambu Lab Dealer Map ↗
25
🛡️
Fortinet
Cybersecurity / OT Security
Network security for government command centers & critical infrastructureTier 120–30%Govt-LinkedFortiPartner ↗
26
🔷
Microsoft
AI Agents / Cloud / Enterprise
Azure AI, Copilot — digital government & AI agent deploymentsTier 115–25%OpenMPN Portal ↗
27
🏗️
Bentley Systems
Digital Twins / Infrastructure BIM
iTwin platform — pre-construction & live operations twinsTier 120–30%HighPartner Program ↗
28
🏃
Catapult Sports
Athlete Wearables & Analytics
Performance tracking — academies & federations ahead of 2030Tier 220–30%HighPartner Inquiry ↗
29
Schneider Electric
Energy Management / Smart Utilities
Building energy management & microgrid — ESG-linked financingTier 215–25%EcoXpertPartner Program ↗
30
📹
Axis Communications
Command Center Video / Sensors
Camera & sensor fusion — government command console systemsTier 220–30%Govt-LinkedPartner Program ↗
Outreach Emails — Top 10

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