Partnership Brief · Prepared for SMIT · 2026
SkyMorocco VR
Morocco's national VR helicopter network — turning airport dwell time into the country's most powerful tourism marketing channel.
Investment opportunity · SkyMorocco VR
Morocco's first VR aviation network — capital-efficient, government-aligned, no incumbent
20 simulator units across 9 gateway airports. A proven product category with zero competition in the Moroccan market. Revenue from day one of operation.
The business model
Per-play revenue — no inventory, near-zero marginal cost
Each MHR-47 simulator charges per 5-minute ride. Revenue scales directly with plays and ticket price — both adjustable in the live model below. Once installed, each machine's primary costs are operator labour and rent.
High-margin unit economics
Once installed, the dominant costs are operator labour and site rent. Content, maintenance and marketing are network-level fixed costs shared across all 20 units, keeping per-unit EBITDA margins strong.
Captive, paying audience
Airport dwell time averages 2–3 hours. Travelers have disposable income, time, and nothing to do. The simulator competes with overpriced coffee — not with other entertainment venues.
Government concession access
Sites are government-aligned — ONDA airports, ONMT visitor centers. No open-market real estate competition. Concession negotiations go through institutional channels already engaged.
Daily fresh audience
New international arrivals every day. No subscription model, no repeat-customer dependency. Every flight that lands at Mohammed V is a fresh pool of paying customers walking past the pod.
Market size & timing
Morocco set an arrivals record in 2025 — targeting 26M by 2030
Morocco welcomed 19.8M international visitors in 2025. The government has set a 26M target by 2030, coinciding with the FIFA World Cup co-hosting. The timing for a concession network is optimal: establish now, capture the 2030 surge.
What it actually does
Four investor-relevant mechanics — built into the product
Converts dead time into revenue
2–3 hours airside with nothing to do. Every minute of dwell time is monetisable. The simulator is the only paid experience at the gate.
Markets every city simultaneously
One ride, four destinations. Every flyover seeds a return visit to a city the traveler hasn't booked yet — expanding total tourism spend across the network.
Reaches travelers before competitors do
Installed at international airports outside Morocco, SkyMorocco intercepts outbound travelers at CDG, DXB, LHR, JFK — at the moment they're choosing their next destination.
A Moroccan product, exported globally
Built in Morocco. Branded as Morocco. Each pod installed abroad is a self-funding tourism outpost — carried by sponsors, not the state.
Who it reaches — paying audiences
Transit passengers and global travelers — audiences no other airport product captures
The product · MHR-47 simulator
Self-contained, airport-ready — $68,200 all-in per unit
The MHR-47 is a two-seat enclosed VR helicopter cabin on a haptic motion platform. Footprint the size of a car. No structural installation. Standard power. Operational in under a day.
Deployment · 20 units · 9 sites
Government-aligned placement across Morocco's highest-traffic gateways
The 20-unit network spans 7 cities. Site selection driven by passenger volume, dwell time, and institutional access — not open-market availability. Every site is a government-facilitated concession.
| Location | Units | Investment rationale |
|---|---|---|
| Mohammed V Airport, Casablanca | 4 | Highest inbound volume · longest dwell · primary gateway |
| Marrakech Menara Airport | 4 | #1 tourist volume · premium spend cohort · high willingness to pay |
| Al Massira Airport, Agadir | 3 | Beach-resort gateway · high leisure spend · underserved south |
| Fès–Saïss Airport | 2 | Imperial cultural capital · northern reach · growing European arrivals |
| Ouarzazate Airport | 2 | Desert & film tourism gateway · premium adventure segment |
| ONMT Visitor Center, Rabat | 2 | Ministry-aligned · capital city · institutional endorsement |
| Tangier Med Port + Hassan II Esplanade | 3 | European ferry arrivals + Casablanca landmark cultural site |
| Total network · Phase 1 · Q4 2026 launch | 20 | 7 cities · 9 sites · government-facilitated concessions |
Competitive position
First mover in a government-mandated category
Zero incumbent
No VR aviation experience exists in any Moroccan airport today. The first operator owns the concession relationship, the brand, and the site. Category creation, not market share capture.
Concession lock-in
Airport concessions are bilateral, multi-year agreements. The first operator to sign with ONDA and ONMT sets the template — making it structurally difficult for competitors to negotiate equivalent terms.
FIFA 2030 deployment window
Morocco co-hosts in 2030. 5M+ incremental visitors. Infrastructure must be operational by Q2 2028 to capture peak-year revenue. The deployment window is defined — and closing.
Moroccan-made product advantage
Content produced in-country. Operator relationships are Moroccan. The product is framed as national infrastructure — giving institutional partners (SMIT, ONDA, ONMT) strong incentive to support the local operator.
SkyMorocco VR
Investor Model
| Line item | Yr 1 | Yr 2 | Yr 3 | Yr 4 | Yr 5 |
|---|---|---|---|---|---|
| Gross Revenue | $1,122,000 | $1,166,880 | $1,213,555 | $1,262,097 | $1,312,581 |
| − Operating Costs | −$563,500 | −$574,720 | −$586,389 | −$598,524 | −$611,145 |
| EBIT | $558,500 | $592,160 | $627,166 | $663,573 | $701,436 |
| − Corp tax (31%) | −$173,135 | −$183,570 | −$194,422 | −$205,708 | −$217,445 |
| Net Income | $385,365 | $408,590 | $432,745 | $457,865 | $483,991 |
| − Dividend WHT (15%) | −$57,805 | −$61,289 | −$64,912 | −$68,680 | −$72,599 |
| Net to Investor | $327,560 | $347,302 | $367,833 | $389,186 | $411,392 |
| Plays↓ Price→ | $2 | $5 | $8 | $12 | $20 |
|---|---|---|---|---|---|
| 10/day | — | 999% | -27% | -7% | 20% |
| 20/day | — | -16% | 8% | 32% | 72% |
| 30/day | -44% | 4% | 32% | 63% | 118% |
| 50/day | -16% | 35% | 72% | 118% | 205% |
| 70/day | 1% | 60% | 109% | 170% | 291% |