Six pillars, one machine
Each pillar is a viable business on its own; together every revenue line lowers the cost of every other.
Gaming Hall
VR simulators, RTX rigs, arcade, life-sized Pac-Man arena, kids zone. Fills the building daily and funds everything else.
Academy + Coworking
12 high-tech labs, courses, incubator, private offices. Highest-value pillar — with ~zero customer-acquisition cost.
Events Space
Esports tournaments, corporate days, launches, graduations. The venue's most powerful marketing engine.
Esports Lounge + Arena
Pro PC lounge, competition arena, coaching, school federations — scholarships make it fully B2G-eligible.
F&B — Central Kitchen
One kitchen, five concepts: Football Diner, CDC cafeteria, coffee shop, candy shop, external catering.
Digital Museum
Moroccan national-identity exhibitions aligned to the Ministry of Culture MOU. School-trip magnet and trust builder.
The deal — current vs stale UNDER LEGAL REVIEW
The July HTML plan reflects a re-cut deal; the May PDF is kept for its 40 pages of detail. Do not mix them.
| Business Plan HTML · Jul 3 CURRENT | Business Plan PDF · May 23 STALE | |
|---|---|---|
| Round 1 | $9.08M for 49% | $7.82M for 45% |
| Post-money | $18.55M | $17.38M |
| EBITDA margin | 34% | 31.6–32.4% (peak 33.4% Y5) |
| Opening | Q3 2027 indicative — lease-anchored (F10, updated Jul 4) | Soft Q3 2027 · full Q1 2028 |
| Exit basis | — | 16× EBITDA · Y3 value $34.55M · 1.94× / 20.9% IRR |
| Model cited | — | Medina_Lab_v2_v74.xlsx (canonical) |
Canonical file designated and renamed: Medina_Lab_Model_2026-07-04_canonical.xlsx. Older lineages (v73, v74) kept for reference only. Remaining chore: reconcile its outputs (1.70× / 16.35%) with the plan claims.
Group corporate structure
From the instructions to Moroccan counsel — this is where the two narratives meet.
Pixoul Holdings SARL
Casablanca Finance City. 100% founder. Holds IP + management contract: 10% of gross revenue + 3–5% brand/IP licence + tech fees — all deducted before investor profit share.
The Medina Lab SARL
Operates the 6,300 m² venue. 51% founder Class A (voting) / 49% R1 investor Class B (economic, non-voting). Drag-along at 75%.
Pixoul Tech SARL
100% founder. Equipment supply at cost internally, full margin externally. Up to 9 spin-outs excluded from R1 equity (capped revenue carve-outs).
Document library
Open questions
- 1Confirm the current deal. If $9.08M / 49% stands, retire or restamp the May PDF.
- 2Pick the canonical model. v44-gaming / v70.5 internals / v73 / v74 — one lineage, one name.
- 3Align the investor suite. v14.3.60 still carries Pixoul branding and old deal inputs.