01 · Franchise & Raise

Pixoul Academy Morocco

The Casablanca franchise of Pixoul Gaming & Learning Academy (Abu Dhabi, Al Qana). The investor and ministry-facing raise track — and, underneath it, the UAE legal situation that has to be managed in parallel.

$14MTotal raise · 3 phases
$4MPhase 1 @ $12M pre
73%Committed + LOIs
$5.1MYear-3 revenue
~$5.2MSubsidy stack sought

The raise TERMS UNDER LEGAL REVIEW

Per the 9-Pager v8 (Jul 4) and the April 2026 business plan.

PhaseAmountValuationEquityTrigger
Phase 1 OPEN$4.0M$12M pre25%Signed lessor LOI · target close 55 days · $2.0M committed + $8.2M LOIs
Phase 2$5.0M$15M pre25%Construction topping-out
Phase 3$5.0M$20M pre20%Year-1 validated unit economics
Economics

Y3 targets

$5.07M revenue · $1.12M EBITDA (22%) · 17.5% IRR / 2.2× MOIC claimed · exit 8× EBITDA · 85% dividend payout.

Site

Lessor "Idriss"

10-year lease sought, Year-1 rent free, 3% escalation cap, sublease rights. Venue spec 4,500–4,800 m², 1.5 MW, 500 m² double-height atrium.

Subsidies

~$5.2M stack

VAT recovery $1.5M · customs exemption $1.1M · Investment Charter $1.08M · SMIT $1.5M · TAEHIL payroll offsets.

The UAE situation

The Abu Dhabi anchor is in distress — this workstream protects the founder's position while the Morocco raise proceeds.

Dec 2025
$2.0M raised via sale of legacy shares — deployed toward buying the co-owner/landlord's 50% of Pixoul Abu Dhabi.
FY 2025
~$800K generated under founder management; instalments to the co-owner on schedule; Grant Thornton valuation underway (target $10–15M).
2025–2026
Regional war escalates. Footfall and partnerships collapse; instalments become impossible; co-owner withholds the tenancy renewal — blocking the trade licence.
Jun 2026
Legal narrative prepared: force majeure + good-faith performance defence; payment restructuring as preferred remedy. Wael Halawi payment-evidence ledger compiled from WhatsApp records.
Jul 1, 2026
Letter to "Rami" (Al Qana) requesting tenancy reissue; mentions an investor in conversation to acquire the business including debt.
Sep 2026
Tenancy expires. The hard deadline on the whole UAE workstream.

⚑ Discrepancies — resolutions decided Jul 4

Adopted values live on the Master Fact Sheet; deal terms are held for counsel. The table below shows the original conflicts; binary docs get regenerated per ALIGNMENT_SWEEP.md.

ClaimRaise documentsOther documents
Students trained147,000+10,000+ students / 150,000+ visitors (legal docs); "thousands" (MYCC submission)
AD revenue"$7M+ · audited"~$800K profits · "revenues collapsed" (July letters)
ValuationGrant Thornton AED 38–48M"Targeting USD 10–15M — process frozen"
Venue size3,850 m² (9-pager)4,500–4,800 (lessor brief) · ~3,000 (equipment defense) · 6,300 (MYCC + legal structure)
CapEx$12M headline$10.6M itemized on the same page · $10.84M (defense) · $6.5M R1 (MYCC)
Investor terms25% for $4M · drag 66%49% Class B non-voting + 10%-revenue fee stack · drag 75% (corporate structure)
9-pager math2.2× MOIC · "$2.4M EBITDA by Y3"Own tables sum to ~0.93× cash · $1.12M Y3 EBITDA

Document library

Business & raise

Ministry submissions ALL DRAFTS

UAE legal PRIVILEGED

Corporate